Making Badoo, Bumble and Chappy, Andrey Andreev, understands a plain thing or two about online dating sites. Lumen may be the venture that is latest in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end regarding the age spectrum – over-50’s are Lumenis the desired clientele.
Despite a website that is busy, Argouges views an enormous mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, all of them are dating internet sites. 80 million singles over 50 in the united states and Europe that is western [the demographic is] underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million within the software.
The scene is familiar. Swipeable profiles, big images, bios however with one huge difference. All people have to upload a selfie included in the verification procedure, plus an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic indication of the occasions and difficulties with internet dating.
Dating apps are wide ranging. Any brand new software that is attempting to scale requirements a different sort of style of strategy and Argouges is attempting brand new things ; “Our company is testing plenty of various advertising models, employing a mixture of online and offline, with a concentrate on offline because you want to fulfill our individual base and build up a discussion using them. As an example, this thirty days we are going to a variety of sporting, musical and social occasions which are matching with this brand name eyesight and demographics.” Time will tell if this bears better fruit than the typical spam your buddies and paid-ads strategy that most dating apps would like to utilize.
The biggest concern, just what makes Lumen much better than competitors?
Exactly what does Lumen have that Tinder will not? In accordance with Andreev, it is about verification and much more pictures. Lumen uses AI and will need to have at the least three pictures for a profile. Hardly a groundbreaking brand new twist or unique UI but a progression that is interesting. The +50 market is not likely to require as numerous great features to keep their attention. When around 40% of all of the marriages end up in breakup in the UK and US, Lumen may not need to do certainly not occur and stay for the market that is underserved. Apps have inked a complete great deal less and seen success.
Argouges and also the united team do not have every thing planned and are also prepared to ask lots of concerns since the software rolls out. Andreev really wants to discover; “Do individuals over 50 want up to now over 50 just? Would be the over-50s prepared for an software just solution? Are over-50s as effortless to get as millennials online? Will we manage to have an age good impact on culture? They are the concerns I will be asking within the coming days.”
Lumen is targeted on a rich demographic and another that will require a set that is special of so it should be interesting to see whom fundamentally advertises or lovers with all the application. Besides marketing, the info that the software will generate should be interesting to many organizations on a spectrum that is wide. Lumen defintely won’t be in short supply of individuals planning to partner along with it if the application scales while the group plan.
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