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Description

Supplying the many comprehensive and information that is up-to-date analysis of this internet dating market, together with behaviours, choices and practices of this customer.

Mintel has got the answers you’re interested in

Do you know the key challenges dealing with the industry? That is the customer and exactly exactly exactly exactly what do they need? Where will be the possibilities, where would be the dangers and exactly just what lies ahead?

Covered in this report

The report covers the web dating industry, including sites and apps. Nonetheless, it will not concentrate on ‘adult’ web web sites (particularly adultfriendfinder), which promote by themselves as helping people satisfy for sex and frequently have actually explicit intimate imagery.

What you ought to understand

Internet dating is just a securely founded method of meeting times and lovers, with little stigma now surrounding the training. Some 27% of individuals purchased a dating that is online, increasing to 47% among 18-34 12 months olds. Some 13% of grownups also have compensated to make use of a dating website/app. Some are nevertheless resistant to use internet dating though when searching for a partner, due primarily to a continuous choice for fulfilling somebody in individual.

Expert analysis from a professional into the industry

Authored by Rebecca McGrath, an analyst that is leading the Media sector, her considerable knowledge provides in-depth commentary and analysis to emphasize present trends and include expert context towards the figures.

Numerous apps are going far from the gamified swiping function that drove Tinder’s appeal and aided bring online dating sites to the main-stream. Rather, focus is coming back to assisting make significant personality-based connections, utilizing the aid of increasingly advanced intelligence that is artificial McGrathSenior Media Analyst

Whats Included?

• Executive Overview
• Infographic Overview
• Interactive Databook
• Report PDF
• PowerPoint Presentation
• Previous Editions

• What you ought to know
• Goods covered in this Report

• The marketplace
• Match completes complete purchase of Hinge
• Bumble and Match butt minds in front of possible IPO
• Dating apps come under fire over son or daughter security
• Release task and innovation
• Facebook launches dating service

foreign brides

• Grindr launches initiative to challenge discrimination
• Manchester City lovers with Tinder
• The buyer
• One out of 10 utilized a totally free dating website/app within the last few one year
  • Figure 1: usage of free dating websites/apps,
• • Figure 2: Use of paid websites/apps that are dating
• Lots of people are utilizing numerous internet dating sites/apps
  • Figure 3: amount of free relationship websites/apps found in the very last one year
• • Figure 4: quantity of compensated relationship websites/apps found in final one year,
• A lot more than a 3rd of online daters haven’t met some body
  • Figure 5: Met brand new partners or times via free dating websites/apps,
  • Figure 6: Met brand brand brand new partners or times via compensated dating websites/apps,
• Choice for meeting in individual biggest roadblock for online dating sites
  • Figure 7: grounds for staying away from dating websites/apps,
• The majority are trying to find long-lasting relationships
  • Figure 8: duration of relationships interested in on dating websites/apps,
• Dating websites/apps should be attentive to views that are evolving sex identification
  • Figure 9: sex shopping for on dating websites/apps,
• Family/friend recommendations will be the the very first thing motivating site selection that is dating
  • Figure 10: reasons behind selecting dating websites/apps,
• Stricter banning policies is primary desire from users
  • Figure 11: Features enthusiastic about dating websites/apps providing, positioning,
• That which we think
  • Increasingly advanced AI starts home for better matches and personalised advice
  • The reality
  • The implications
  • Online dating services should consider managing interactions that are current incorporating video clip
  • The important points
  • The implications

  • Match completes complete purchase of Hinge
  • Bumble and Match butt minds in front of prospective IPO
  • Dating apps come under fire over son or daughter security
  • App stores place force on online dating services over suggestive imagery
  • White Label Dating provides revenue that is new to attract lovers
  • More collaborative efforts built to protect online daters

  • Match completes complete purchase of Hinge
  • Bumble and Match butt minds in front of possible IPO
  • Are online daters moving forward from gamified swiping?
  • New Crown that is app leans gamification
  • Dating apps come under fire over son or daughter security
  • App stores place force on online dating services over suggestive imagery
  • Ashley Madison’s success shows the brand name power of a valued internet dating solution
  • White Label Dating offers revenue that is new to attract lovers
  • More collaborative efforts built to protect online daters

  • Facebook launches dating service
  • Tinder changes ranking algorithm
  • Grindr launches initiative to challenge discrimination
  • Manchester City lovers with Tinder
  • Bumble allows users spend to improve their profile

  • Facebook launches service that is dating
  • Tinder changes ranking algorithm
  • Grindr launches initiative to challenge racism
  • Manchester City lovers with Tinder much more brands look to utilise marketing potential of internet dating
  • Bumble allows users spend to enhance their profile