Final August, Anitha (name changed to protect identification) required some funds urgently. The lockdown had been a challenging duration for the Hyderabad-based media expert, specially regarding the front that is financial. Even while she approached formal loan providers for the loan that is personal some doom scrolling on the smartphone led to a blaze of ads with a single promise — that of an immediate loan.
“They appeared to be a saviour for me at that phase of my entire life,” she claims within the phone.
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