Tinder’s experiment that is big interactive content — the recently launched in-app series called “ Swipe Night” — had been a success. Relating to Tinder moms and dad company Match during its Q3 profits this week, “millions” of Tinder users tuned in to view the show’s episodes during its run in October, and also this drove double-digit increases both in matches and messages. Because of this, Match confirmed its intends to launch Tinder’s new show outside the U.S. at the beginning of 2020.
Swipe Night’s launch had been something of a departure for the dating application, whose primary focus happens to be on linking users for dating along with other more casual affairs.
The new series presented users with something different to accomplish when you look at the Tinder application beyond simply swiping on potential matches.
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