LOS ANGELES–( COMPANY WIRE )–Following the explosion of worldwide news attention for a provocative Los Angeles billboard campaign launched in September by AIDS Healthcare Foundation (AHF) to draw awareness of the risk of mobile app that is dating contracting STDs like gonorrhea and chlamydia, the corporation applauded SCRUFF, one of many biggest location-based dating apps for homosexual guys, for the statements meant for incorporating STD prevention and therapy texting into its popular platform.
During an October 2 nd Huffington Post Live webchat featuring Whitney Engeran-Cordova, Senior Director, Public wellness Division for AIDS Healthcare Foundation, SCRUFF Founding Partner and Chief Product Officer Jason Marchant stated, “We at SCRUFF feel that people positively have social obligation to complete everything we can to create our users informed not just of possible dangers but in addition associated with resources that are offered for them, be it for evaluation, avoidance, treatment or support—be it for or other STIs.”
SCRUFF, which claims a lot more than 7 million LGBT users global, offers free, geotargeted in-app advertising for non-profit businesses to achieve the LGBT community through its BenevolAds system, accessed at “I would personally ask AHF to join up for BenovolAds and when they wish to create adverts that give attention to informing individuals in regards to the resources that exist to them we’re very happy to run their adverts 100% free,” provided Marchant throughout the webchat.
“When other popular mobile dating apps had been firing down legal notices or going to shut straight down our STD prevention messaging in a knee-jerk response to our billboards, SCRUFF will be commended to take the greater wise approach by acknowledging the significance of encouraging STD prevention and understanding to their an incredible number of users,” said Whitney Engeran-Cordova, Senior Director, Public wellness Division for AIDS Healthcare Foundation.
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